OVERVIEW
Located on the far west coast of the island, Negril features stunning landscapes that include a white-sand beach stretching for miles, striking limestone cliffs beside turquoise waters, and a lush jungle backdrop. This relaxed town, with its bohemian origins, now caters to all types of travelers while maintaining its genuine character. Whether you're lounging on the beach, cliff diving, watching the renowned sunset from a catamaran, or dancing through the night, this area of Jamaica provides an ideal mix of relaxation and excitement.
LODGING
Whether you prefer lavish all-inclusive resorts or quaint privately owned boutique hotels, there is an ideal spot for your perfect escape. The Princess Grand Jamaica is a luxurious 5-star, family-friendly resort featuring spacious ocean-view suites and a beachfront location. With its themed game zone offering virtual reality experiences, pickleball courts, an archery range, and exciting slides at Wild Princess Water Park, it serves as a perfect base for an active romantic retreat, a fun family holiday, or a group trip. For those desiring a more refined adults-only stay, 14 over-water villas with private infinity pools are available at the nearby Princess Senses The Mangrove. In addition to these charming lodgings, the resort provides ocean-view suites and a carefully selected range of exclusive amenities and services. For a more relaxed atmosphere, head to the stylish Skylark Negril Beach Resort, where sleek, minimalist design and the renowned Miss Lily’s restaurant have made it a popular choice among insiders. Further down the coast, the cliffside villas at Tensing Pen and Rockhouse Hotel offer breathtaking ocean views, perfect for a secluded and romantic getaway.
BEACHES
When you lay eyes on Negril’s coastline, it becomes clear why the beaches in this tranquil town are so famous. The world-renowned Seven Mile Beach features a flawless stretch of turquoise water meeting soft white sand. Whether you're relaxing, swimming, snorkeling, or balancing on a paddleboard, this beach is central to Negril’s celebrated way of life. For a change of scenery, visit the West End, where the beach transitions into limestone cliffs offering a more rugged atmosphere. Enjoy the stunning views and, if you’re feeling adventurous, try cliff jumping at Rick’s Café to tick it off your bucket list.
HISTORY
Although this laid-back coastal town is best known for its beach lifestyle, it also boasts a rich history with a significant maritime influence. In the early 1800s, Negril's remote location made it an ideal naval base during the War of 1812. The British fleet used it as a stopover point to regroup before heading to the Battle of New Orleans. While there are no monuments marking this chapter of the town’s past, the Negril Lighthouse at the West End provides a glimpse into history along with stunning panoramic views. Constructed in 1894, it offers insight into the region’s nautical heritage. Negril’s contemporary character truly emerged in the 1960s, when hippies and backpackers were drawn to its peaceful beaches. This wave of counterculture laid the groundwork for the relaxed, bohemian atmosphere that the town still embraces today.
ARTS & CULTURE
In this beautifully lush town, art and cultural activities mirror the natural surroundings. Handmade crafts, ranging from jewellery to paintings, fill local markets and roadside stalls, highlighting Jamaica’s artistic skills. The JamWest Adventure Park offers more than just adventure tours, providing cultural experiences that explore the region’s rich heritage. Additionally, events like the Reggae Marathon and various festivals held throughout the year celebrate the impact of music and dancehall culture. At Island Village, the newly opened Reggae and Dancehall Museum provides an in-depth look at Jamaica’s musical history, honouring the genres that have shaped the island’s international reputation.
NATURE
Negril is a haven for outdoor enthusiasts, abundant in natural beauty. Mayfield Falls is essential for those eager to discover vibrant waterfalls and enjoy swimming in natural pools. You can also take a bamboo rafting journey along the Martha Brae River, drifting through rich greenery while soaking in the sounds of the wild. For thrill-seekers, JamWest Motorsports & Adventure Park provides unique experiences off the usual path, including a waterpark, a circuit track with professional driving instructors, ATV tours, ziplining, and even push kart rides. Nearby in Lucea, Dolphin Cove is the ideal spot to arrange dolphin swims, participate in trainer-for-a-day programs, and interact with stingrays and other sea creatures.
DINING
Negril’s culinary offerings are as varied as they are tasty. Local hotspots such as Miss Lily’s at Skylark Resort and 3 Dives Jerk Centre focus on Jamaican staples. Enjoy delicious jerk chicken, rice and peas, and other classic dishes prepared authentically. For a more upscale dining experience with stunning views, visit Rock House or Zest at The Cliff, where you can enjoy inventive, contemporary Caribbean cuisine that makes a memorable impact. If you’re in the mood for international cuisine, Ciao Jamaica offers an authentic Italian experience infused with Jamaican flair. Try their stone-fired pizza, complemented by a robust wine and breathtaking Caribbean cliffside scenery.
NIGHTLIFE
After leaping from the cliffs into the crystal-clear waters near Rick’s Café, this famous restaurant turns into the perfect place to watch the sunset and shift into a vibrant evening filled with cocktails and dancing. For a more relaxed atmosphere, visit LTU Pub or Wine with Me, where you can sip drinks beneath a starry sky. Along the entire Seven Mile Beach, lively crowds gather at spots like Alfred’s Ocean Palace and Margaritaville. Wherever you choose to go, you’ll find plenty of live music, refreshing drinks, and a welcoming environment.
Detailed Overview
Negril, situated on Jamaica's far western coast, is a widely spread beach resort and town known for its breathtaking natural scenery, laid-back bohemian vibe, and a variety of options for all kinds of visitors. It spans both Westmoreland and Hanover parishes, located about 80.8 kilometers (50.2 miles) southwest of Montego Bay’s Sangster International Airport.
Geography and Natural Beauty
"Seven Mile Beach"
Negril is renowned for its long coastline, commonly called the "Seven Mile Beach." Although tourists refer to it by this name, the beach is approximately 7 miles in length, consisting of Bloody Bay (about 2 miles) to the north and Long Bay (just under 5 miles) to the south. This "perfect stretch of turquoise water meeting soft white sand" is central to Negril’s celebrated lifestyle.
Limestone Cliffs
South of Negril’s town centre, the West End Road features striking limestone cliffs, creating a "more rugged atmosphere" and offering "stunning ocean views." These cliffs are popular for "snorkeling and diving, with jumping points over 40 feet (12 m) high." Rick’s Cafe is a well-known spot for cliff diving.
Great Morass and Royal Palm Reserve
Inland from the main road lies the Great Morass, a swamp area through which the Negril River flows. This region includes the Royal Palm Reserve, a protected wetland and forest.
Negril Lighthouse
Located at the West End, the Belgian-engineered Negril Lighthouse, built in 1894, offers "breathtaking panoramic views" and provides insight into the area’s maritime history.
Coral Reefs
The Negril Coral Reef Preservation Society was established in 1990 to combat ecosystem degradation, leading to the official creation of the Negril Marine Park in 1998, covering roughly 160 km². "Scuba diving and snorkeling are especially excellent in the protected reef zones."
History and Development as a Resort
Spanish Origins
The name "Negril" is a shortened form of Negrillo (Spanish for "Little black one"), possibly derived from Anguila Negra due to a "large population of black eels along Negril’s coast." The Spaniards named it in 1494.
19th Century Naval Base
In the early 1800s, Negril’s remote location made it "an ideal naval base during the War of 1812," used by the British fleet as a stopover before the Battle of New Orleans.
Mid-20th Century Resort Development
Negril’s growth as a resort began in the late 1950s, though access was initially challenging, requiring ferries. Early visitors often stayed in local homes or camped. Daniel Connell opened the first guesthouse, Palm Grove.
Infrastructure Improvement (1970s)
"When the road between Montego Bay and Negril was upgraded in the early 1970s, it helped boost Negril’s status as a new resort destination." This two-lane paved road, about 100 yards inland from the beaches, significantly increased tourism. The Negril Aerodrome was constructed in 1976.
Bohemian Roots
The "modern character" of Negril "truly took shape in the 1960s, when hippies and backpackers were drawn to its tranquil beaches. This wave of counterculture laid the foundation for the relaxed, bohemian atmosphere the town still maintains."
Spring Break Destination
Since the 1980s, Negril has become "a popular spot for U.S. college students during spring break."
Future Development
In April 2023, the Jamaican government announced plans to build an "international airport in Negril," along with a public beach park and a craft village, indicating further growth.
Tourism and Lodging
Diverse Accommodations
Negril provides a broad range of lodging options, from "luxurious all-inclusive resorts to charming privately owned boutique hotels."
All-Inclusive Resorts
Bloody Bay hosts large all-inclusive resorts such as Couples Swept Away, Couples Negril, Sandals, Beaches, Riu Palace Tropical Bay, Riu Club Hotel, Royalton Negril (under construction), and Hedonism II (a longstanding adult-focused venue).
Boutique and Cliffside Options
Long Bay features smaller, family-run hotels. The West End offers resorts with more privacy, including Skylark Negril Beach Resort, Tensing Pen, and Rockhouse Hotel, all providing "stunning ocean views, ideal for a secluded and romantic retreat."
Luxury Developments
Little Bay Country Club is a large complex with oceanfront villas, townhouses, and studio apartments, housing "some of Jamaica’s wealthiest families."
Newer Additions
The Princess Grand Jamaica (5-star, family-friendly) and Princess Senses The Mangrove (adults-only with over-water villas) are recent upscale additions.
Culture and Activities
Arts and Crafts
"Handcrafted items, from jewellery to paintings, fill local markets and roadside stalls, showcasing Jamaica’s artistic talents."
Music and Festivals
Events such as the Reggae Marathon (held annually since 2001) and various festivals celebrate the "influence of music and dancehall culture." The recently opened Reggae and Dancehall Museum at Island Village offers an "in-depth look at Jamaica’s musical heritage."
Outdoor Activities
Water Sports: The beaches and protected reef areas are perfect for "swimming, snorkeling, or paddleboarding," as well as "scuba diving and snorkeling."
Adventure Parks
JamWest Adventure Park and JamWest Motorsports & Adventure Park provide a variety of activities, including "adventure tours," a waterpark, circuit track, ATV tours, ziplining, and push kart rides.
Nature Trails
Mayfield Falls is recommended for its "vibrant waterfalls and swimming in natural pools." Bamboo rafting trips are available on the Martha Brae River.
Animal Interactions
Dolphin Cove in nearby Lucea offers "dolphin swims, trainer-for-a-day programs, and encounters with stingrays and other marine creatures."
Dining and Nightlife
Diverse Culinary Scene
Negril’s "food offerings are as diverse as they are delicious."
Jamaican Staples
Local favorites like Miss Lily’s at Skylark Resort and 3 Dives Jerk Centre serve "tasty jerk chicken, rice and peas, and other classic dishes."
Upscale Dining
Rock House and Zest at The Cliff provide "creative, modern Caribbean cuisine" with "breathtaking views."
International Flair
Ciao Jamaica offers an "authentic Italian dining experience with a Jamaican twist," featuring stone-fired pizza.
Vibrant Nightlife
Negril boasts a lively nightlife scene.
Sunset Spots
Rick’s Café is renowned as the "perfect place to watch the sunset and transition into an energetic evening filled with cocktails and dancing." LTU Pub and Wine with Me provide a "more laid-back atmosphere."
Beachfront Parties
Along Seven Mile Beach, "energetic crowds gather at places like Alfred’s Ocean Palace and Margaritaville," offering "live music, refreshing drinks, and a welcoming vibe."
Popular Culture References
- Negril has appeared in literature and media:
- Ian Fleming’s 1965 novel The Man with the Golden Gun.
- Bob Seger’s 1976 song "Sunspot Baby."
- Jimmy Buffett’s 1996 song "Jamaica Mistaica."
- The 2008 Mad Men episode "The Jet Set."
Questions & Answers
What is Negril famous for?
Negril is a well-known beach resort and town situated on the far western side of Jamaica. It is celebrated for its breathtaking scenery, which features extensive white-sand beaches, impressive limestone cliffs, and a verdant jungle backdrop. The area is especially recognized for its "Seven Mile Beach" and the thrilling cliff-diving spots such as Rick's Café. Initially a relaxed bohemian retreat, Negril now welcomes a broad range of visitors while preserving its authentic charm, offering a blend of leisure and excitement.
How did Negril get its name and when did it become a resort?
The name "Negril" comes from the shortened form of "Negrillo," meaning "Little Black One" in Spanish. This name was given by the Spaniards in 1494, possibly because of the large number of black eels along the coast (originally called "Anguila Negra"). Negril started developing as a resort in the late 1950s. Early visitors, often called "flower children," stayed in local homes or camped. The first guesthouse, Palm Grove, was opened by Daniel Connell. Major growth happened after the road connecting Montego Bay and Negril was improved in the early 1970s, making the area more accessible.
What are the main geographical features of Negril?
Negril's geography is defined by its western coastline, which includes the famous "Seven Mile Beach," covering Bloody Bay (about 2 miles) to the north and Long Bay (just under 5 miles) to the south. Inland, to the east of the main road, is the Great Morass, a swamp through which the Negril River flows. This area also contains the Royal Palm Reserve, a protected wetland and forest. The West End is noted for its limestone cliffs, offering dramatic ocean views and cliff-diving opportunities, and is home to the Negril Lighthouse.
What types of accommodation are available in Negril?
Negril provides a wide variety of lodging options to suit different tastes. These range from luxurious five-star, family-friendly all-inclusive resorts like Princess Grand Jamaica, which features amenities such as water parks and game zones, to adults-only over-water villas with private infinity pools at Princess Senses The Mangrove. More casual settings can be found at stylish boutique hotels like Skylark Negril Beach Resort, known for its minimalist design and acclaimed restaurants. Additionally, cliffside villas at Tensing Pen and Rockhouse Hotel offer secluded, romantic escapes with stunning ocean views.
What popular activities and attractions can be found in Negril?
Negril offers a mix of relaxation and adventure. On the famous Seven Mile Beach, visitors can unwind, swim, snorkel, or paddleboard. The West End cliffs provide spectacular views and exciting cliff jumping, especially at Rick's Café. Nature lovers can explore Mayfield Falls, which features vibrant waterfalls and natural pools, or enjoy bamboo rafting on the Martha Brae River. For thrill-seekers, JamWest Motorsports & Adventure Park offers ATV tours, ziplining, and a waterpark. Nearby Dolphin Cove allows interactions with marine life.
How does Negril celebrate its arts and culture?
Negril’s arts and culture are closely connected to its natural environment and rich heritage. Local markets and roadside stalls display a variety of handmade crafts, including jewelry and paintings, showcasing Jamaican artistry. The town celebrates its musical roots with events such as the annual Reggae Marathon and various festivals honoring reggae and dancehall culture. The recently opened Reggae and Dancehall Museum at Island Village offers an in-depth look at Jamaica’s influential musical history.
What is the dining and nightlife scene like in Negril?
Negril’s food scene is diverse and flavorful, ranging from local favorites serving authentic Jamaican dishes like jerk chicken at 3 Dives Jerk Centre and Miss Lily’s, to upscale dining with spectacular views at places like Rock House and Zest at The Cliff, which offer modern Caribbean cuisine. For international tastes, Ciao Jamaica provides an Italian dining experience with a Jamaican twist. At night, Rick’s Café becomes a lively spot for watching sunsets, enjoying cocktails, and dancing. Other popular venues along Seven Mile Beach include Alfred’s Ocean Palace and Margaritaville, featuring live music and a friendly atmosphere. More laid-back options like LTU Pub and Wine with Me offer a peaceful setting under the stars.
What are some historical facts about Negril?
Beyond its reputation as a resort, Negril has a rich history. Its name originates from "Negrillo," given by the Spaniards in 1494. In the early 1800s, Negril's remote location served as a strategic naval base for the British fleet during the War of 1812, acting as a regrouping point before the Battle of New Orleans. A notable historical landmark is the Negril Lighthouse, built in 1894, which provides insight into the area’s maritime heritage and offers panoramic views. The town’s modern character was shaped by the arrival of hippies and backpackers in the 1960s, establishing its lasting relaxed, bohemian vibe. Recently, the Jamaican government announced plans for further development, including an international airport and a public beach park, indicating ongoing growth for this major tourist destination.
A Historical Timeline of Negril
1494:
Negril is originally named Negrillo (Spanish for "Little black one") by the Spanish. This name is theorized to derive from Anguila Negra (black eel) due to the vast population of black eels along its coast.
Early 1800s (specifically during the War of 1812):
Negril's remote location serves as an ideal naval base for the British fleet.
The British fleet uses Negril as a stopover point to regroup before heading to the Battle of New Orleans.
1894:
The Negril Lighthouse, engineered by Belgians, is constructed at the West End.
Late 1950s:
Negril begins its development as a resort location, though access is difficult, requiring ferries and wading to shore.
Early vacationers rent rooms in local homes or pitch tents.
Daniel Connell establishes Palm Grove, the first conventional guest house in Negril, catering to "flower children."
Mid-to-Late 1960s:
The first conventional resorts begin to be constructed in Negril, building on its growing reputation for hospitality.
The Yacht Club opens by Mary's Bay on the West End, becoming the first hotel in Negril.
Hippies and backpackers are drawn to Negril's peaceful beaches, laying the groundwork for its relaxed, bohemian atmosphere.
Early 1970s:
The road between Montego Bay and Negril is improved, a two-lane paved road, significantly increasing Negril's status as a resort destination.
Railroad tracks are stood on end alongside the road to deter drug smugglers.
1976:
The Negril Aerodrome (small airport) is built near Rutland Point to accommodate the growth of resorts and population, catering mostly to North American winter tourists.
Several hotels are built to cater directly to European guests.
1980s onwards:
Negril becomes a popular location for U.S. college students during spring break and regular vacations.
Major resort developments continue, including Couples Swept Away, Couples Negril, Sandals, Beaches, Samsara Hotel, Legends Resort, the Grand Lido, Riu Palace Tropical Bay, Riu Club Hotel, and Hedonism II.
A franchise of Jimmy Buffett's Margaritaville and a duty-free zone are added.
1990:
The Negril Coral Reef Preservation Society is formed as a non-profit organization to address the degradation of coral reefs.
1998 (March 4):
The Negril Marine Park is officially declared, covering approximately 160 km² and extending from the Davis Cove River to St. John's Point.
2001:
The Reggae Marathon begins to be held yearly in Negril.
Recent Years (leading up to 2023):
A large development known as Little Bay Country Club is constructed, featuring oceanfront villas, townhouses, and studio apartments, becoming home to wealthy Jamaican families.
The huge new Royalton Negril Resort is under construction.
2023 (April):
The Jamaican government announces plans to build an international airport in Negril, along with a public beach park and a craft village, signaling further development.
2025:
The Reggae and Dancehall Museum at Island Village is newly opened, providing an in-depth look at Jamaica's musical history.
Famous People of Negril
- Daniel Connell: The first individual to establish more conventional vacation lodging in Negril, setting up the "Palm Grove" guest house, which catered to early "flower children" visitors in the late 1950s.
- Francisco Scaramanga: (Fictional character from Ian Fleming's "The Man with the Golden Gun," 1965) The antagonist in the novel, who schemes to open a hotel called "Thunderbird" on a Negril beach.
- Owen Beck: A notable Jamaican heavyweight boxer from Negril.
- B. Denham Jolly: A notable Jamaican-Canadian businessman and human rights activist from Negril.
- Joel Augustus Rogers: A notable Jamaican author and Africa historian from Negril.
- Edmund Bartlett: The Minister of Tourism of Jamaica as of April 2023, who announced the government's plans to build an international airport in Negril.